This Privacy Policy explains how Valley Variety LLC collects, uses, and shares your personal information when you visit valleyvariety.com or make a purchase from us — whether through our website directly, in-store, or via a third-party platform or AI-assisted tool that connects to our store.

We take your privacy seriously and try to be straightforward about what we collect and why.

 

Device & Browsing Information

When you visit our site, we automatically collect information about your device and how you use the site, including your browser type, IP address, time zone, referring website or search terms, and which pages or products you view. We collect this using cookies, log files, and tracking pixels.

Order Information

When you place or attempt to place an order, we collect your name, billing and shipping addresses, payment information, email address, and phone number.

Third-Party & AI Platform Interactions

If you discover or interact with our products through a third-party platform or AI-powered tool (such as ChatGPT or similar), that platform may collect information about your interaction independently under its own privacy policy. Valley Variety only receives information that is passed to us as part of a completed or attempted order. We are not responsible for data collected by third-party platforms before or outside of that transaction.

 

We use your Order Information to:

•       Fulfill and ship your orders

•       Process payments and send order confirmations

•       Communicate with you about your order or our products

•       Screen for fraud or unauthorized transactions

•       Send marketing communications, where you have opted in

 

We use Device Information to:

•       Improve and optimize our website

•       Analyze how customers browse and interact with the site

•       Assess the performance of marketing campaigns

•       Help detect and prevent fraud

 

We share your information only as needed to operate our business:

•       Shopify — our ecommerce platform. See Shopify's privacy policy at shopify.com/legal/privacy

•       Google Analytics — website analytics. See Google's privacy policy at google.com/intl/en/policies/privacy. You can opt out at tools.google.com/dlpage/gaoptout

•       Shipping carriers and fulfillment partners, as needed to deliver your order

•       Legal authorities, if required by law, subpoena, or to protect our rights

We do not sell your personal information to third parties.

 

We may use your information to show you relevant ads on platforms like Google and Meta. You can opt out of targeted advertising through each platform's settings:

•       Meta (Facebook/Instagram): facebook.com/settings/?tab=ads

•       Google: google.com/settings/ads/anonymous

•       Digital Advertising Alliance opt-out portal: optout.aboutads.info

 

Do Not Track

Our site does not alter its data collection practices in response to browser-level Do Not Track signals. You can manage cookie preferences through your browser settings.

California Residents (CCPA)

If you are a California resident, you have the right to request access to the personal information we hold about you, request deletion of that information, and opt out of the sale of your personal information (we do not sell personal information). To exercise these rights, contact us at shop@valleyvariety.com.

Deleting Your Data

You may request deletion of your personal information at any time by contacting us at shop@valleyvariety.com. We will retain order records as required by law or for legitimate business purposes.

 

We retain Order Information for as long as necessary to fulfill orders, comply with legal obligations, and resolve disputes. Device and browsing data collected via analytics tools is typically retained according to those platforms' own retention schedules (generally 26 months for Google Analytics).

 

We may update this Privacy Policy from time to time. When we do, we'll update the effective date at the top of this page. For significant changes, we'll make reasonable efforts to notify you directly.

 

Questions about your privacy or this policy? Reach out:

Valley Variety LLC 705 Warren Street Hudson, NY 12534

Email: shop@valleyvariety.com Phone: 518-828-0033